SG: 84* not out

  • 1931

    Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Sialkot. The company manufactures a wide range of sports goods. They have come from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports.

  • 1940

    The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed by World War II. Soon thereafter, the name that will come to be universally associated with cricket gear and cricketing legends takes root: Sanspareils Greenlands.

  • 1947-1950

    After the partition of India, as a consequence of India getting Independence the family moves to Agra and then settles in Meerut in 1950. They begin rebuilding their business from scratch and the beginning of another innings for the brothers.

  • 1950-1964

    This was a period of struggle and survival. The founder brother split the business and it took a good time to get the business on sound footing again. The next generation also joined business in the year 1962 & 1964. They explored new business opportunities and realized that it is an era of specialization and being good sportsmen and keen cricketers, the game of cricket became an obvious choice.

  • 1965-1967

    Sanspareils joins hands with Frank Bryan Limited, a leading manufacturer of protective sports gear. This association proves to be an important milestone in the evolution of Sanspareils Greenlands as a manufacturer of premium protective sports gear. Soon thereafter, the company creates the Featherlite range of protective cricket gear. Vijay Manjrekar becomes the first cricketer to endorse Featherlite.

  • 1972

    In 1972 the company launched its own brand of protective cricket gear called Featherlite. There was no money for expansion yet the products were booked out for seven to eight months in advance. But the company was confident that soon the market will open up and the company had their plans ready.

  • 1974

    In 1974 West Indies team was touring India. They were a team on the brink of creating history. Clive Lloyd took over captaincy and the side was bursting with talent Vivian Richards, Gordon Greenidge, Alvin Kallicharran & Andy Roberts were in the squad.In December 1974 the team was lounging around a factory in Meerut called Greenlands to get their custom made pads and gloves.

  • 1975-1979

    Following an exclusive agreement, the company begins manufacturing protective gear for the legendary Sunil Gavaskar.In 1979 Sanspareils and Greenlands merged to form the company now known as Sanspareils Greenlands

  • 1980-1983

    In 1982, Sanspareils Greenlands starts marketing its branded cricket gear under the name SG. India's triumph in the Prudential World Cup injects new life into the sport of cricket in the country and helps SG quickly establish itself as the nation's leading cricket gear brand.

  • 1984-1987

    Sunil Gavaskar becomes the brand ambassador for the SG range of cricket gear. In 1987, Gavaskar becomes the first cricketer in the world to score 10,000 runs in test cricket. The milestone comes off an SG bat. Also in the same year Mohammad Azharuddin starts sporting SG cricket gear.The third generation joins business in 1985.

  • 1988-1991

    In 1991, the SG ball is approved by the BCCI and makes its test debut. Soon thereafter, the SG ball becomes the official ball for all tests and first-class tournaments played in India.

  • 1992-1996

    In 1996, Rahul Dravid makes it into the Indian team. His choice of cricket gear? SG. Kiran More, Ajay Sharma, Nayan Mongia, and many other International players started using SG cricket gear there on.

  • 2003

    A promising young cricketer named Suresh Raina makes his Under-15 debut and becomes the first of a new crop of cricketers to be signed up as SG brand ambassadors.

  • 2007

    Growing global demand for SG cricket gear sees the company acquire a new factory to boost its production capacity.

  • 2008

    In 2008, Virender Sehwag becomes an SG brand ambassador. SG expands into shoes, clothing and accessories.

  • 2011

    80 years after its founding, SG undergoes an identity makeover to reflect the evolution of the sport as well as to represent a new generation of cricketers and cricket fans. SG also launches the Maxxport line of premium shoes, clothing, eyewear, travel gear and accessories with Rahul Dravid as Maxxport's iconic face.

  • 2011

    SG starts its own Apparel Manufacturing facility.

  • 2013

    SG starts its own Kitbags Manufacturing facility.

  • 2015

    Cricket infrastructure facility has been set up to cater to the growing demand in this sector.

1931

Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Sialkot. The company manufactures a wide range of sports goods. They have come from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports.

1940

The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed by World War II. Soon thereafter, the name that will come to be universally associated with cricket gear and cricketing legends takes root: Sanspareils Greenlands.

1947-1950

After the partition of India, as a consequence of India getting Independence the family moves to Agra and then settles in Meerut in 1950. They begin rebuilding their business from scratch and the beginning of another innings for the brothers.

1950-1964

This was a period of struggle and survival. The founder brother split the business and it took a good time to get the business on sound footing again. The next generation also joined business in the year 1962 & 1964. They explored new business opportunities and realized that it is an era of specialization and being good sportsmen and keen cricketers, the game of cricket became an obvious choice.

1965-1967

Sanspareils joins hands with Frank Bryan Limited, a leading manufacturer of protective sports gear. This association proves to be an important milestone in the evolution of Sanspareils Greenlands as a manufacturer of premium protective sports gear. Soon thereafter, the company creates the Featherlite range of protective cricket gear. Vijay Manjrekar becomes the first cricketer to endorse Featherlite.

1972

In 1972 the company launched its own brand of protective cricket gear called Featherlite. There was no money for expansion yet the products were booked out for seven to eight months in advance. But the company was confident that soon the market will open up and the company had their plans ready.

1974

In 1974 West Indies team was touring India. They were a team on the brink of creating history. Clive Lloyd took over captaincy and the side was bursting with talent Vivian Richards, Gordon Greenidge, Alvin Kallicharran & Andy Roberts were in the squad.In December 1974 the team was lounging around a factory in Meerut called Greenlands to get their custom made pads and gloves.

1975-1979

Following an exclusive agreement, the company begins manufacturing protective gear for the legendary Sunil Gavaskar.In 1979 Sanspareils and Greenlands merged to form the company now known as Sanspareils Greenlands

1980-1983

In 1982, Sanspareils Greenlands starts marketing its branded cricket gear under the name SG. India's triumph in the Prudential World Cup injects new life into the sport of cricket in the country and helps SG quickly establish itself as the nation's leading cricket gear brand.

1984-1987

Sunil Gavaskar becomes the brand ambassador for the SG range of cricket gear. In 1987, Gavaskar becomes the first cricketer in the world to score 10,000 runs in test cricket. The milestone comes off an SG bat. Also in the same year Mohammad Azharuddin starts sporting SG cricket gear.The third generation joins business in 1985.

1988-1991

In 1991, the SG ball is approved by the BCCI and makes its test debut. Soon thereafter, the SG ball becomes the official ball for all tests and first-class tournaments played in India.

1992-1996

In 1996, Rahul Dravid makes it into the Indian team. His choice of cricket gear? SG. Kiran More, Ajay Sharma, Nayan Mongia, and many other International players started using SG cricket gear there on.

2003

A promising young cricketer named Suresh Raina makes his Under-15 debut and becomes the first of a new crop of cricketers to be signed up as SG brand ambassadors.

2007

Growing global demand for SG cricket gear sees the company acquire a new factory to boost its production capacity.

2008

In 2008, Virender Sehwag becomes an SG brand ambassador. SG expands into shoes, clothing and accessories.

2011

80 years after its founding, SG undergoes an identity makeover to reflect the evolution of the sport as well as to represent a new generation of cricketers and cricket fans. SG also launches the Maxxport line of premium shoes, clothing, eyewear, travel gear and accessories with Rahul Dravid as Maxxport's iconic face.

2011

SG starts its own Apparel Manufacturing facility.

2013

SG starts its own Kitbags Manufacturing facility.

2015

Cricket infrastructure facility has been set up to cater to the growing demand in this sector.

Back To Top